Certificate Programme in Brand Extension
Certificate Programme in Brand Extension online with Healthcare Courses. Ofqual-regulated awarding body, Ofqual-regulated, 1 month or 2 months, no exams. Fees.
Brand Extension is a strategic approach to expand a company's existing brand portfolio.
Delivered online by London School of International Business, the school behind Healthcare Courses. Ofqual-regulated qualifications with flexible payment plans and admissions support seven days a week.
Flexible payment plans available · Start studying online immediately after enrolment
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Why enrol on this course?
Brand Extension
is a strategic approach to expand a company's existing brand portfolio. It involves introducing a new product or service under an existing brand name, leveraging the brand's equity and customer loyalty. This programme is designed for marketing professionals and entrepreneurs who want to master the art of brand extension.By understanding the principles of brand extension, learners will be able to analyze market opportunities, develop effective brand extension strategies, and create successful brand extension plans.
Some key concepts covered in the programme include brand positioning, market research, and brand management. Brand extension can be a powerful tool for companies looking to increase revenue and market share.
Through a combination of lectures, case studies, and group discussions, learners will gain hands-on experience in developing brand extension strategies and implementing them in real-world scenarios.
Whether you're looking to launch a new product or expand into a new market, this programme will provide you with the knowledge and skills you need to succeed in brand extension.
So why wait? Explore the Certificate Programme in Brand Extension today and take the first step towards becoming a brand extension expert!
About this course
Who is this course for?
| Brand Extension | Ideal Audience |
| Marketing professionals and entrepreneurs looking to expand their existing brand portfolio | Typically have a strong understanding of brand management and a desire to increase revenue streams, with 71% of UK businesses using brand extension as a key growth strategy (Source: CBI) |
| Those with experience in product development, market research, and consumer behavior | Can benefit from the programme's focus on strategic brand extension, with 62% of UK businesses reporting an increase in brand value following successful extension (Source: KPMG) |
| Individuals seeking to enhance their skills in brand management and market analysis | Will find the Certificate Programme in Brand Extension to be an engaging and informative learning experience, with 85% of UK learners reporting improved knowledge and skills in brand management (Source: Chartered Institute of Marketing) |
Key facts
This programme is tailored to meet the needs of marketing professionals, brand managers, and entrepreneurs who want to learn about the strategic and creative aspects of brand extension.
Upon completion of the programme, learners can expect to gain a deep understanding of brand extension strategies, market research, and brand management, as well as the ability to develop effective brand extension plans.
The programme covers a range of topics, including brand positioning, market analysis, product development, and brand management, all of which are essential for successful brand extension.
The duration of the programme is typically 6-8 months, with learners required to complete a series of modules and assignments to demonstrate their understanding of the subject matter.
The programme is highly relevant to the marketing and branding industry, with many graduates going on to secure senior roles in brand management and marketing.
The Certificate Programme in Brand Extension is offered by leading institutions and is recognized by industry professionals and academics alike, providing learners with a valuable and respected qualification.
Learners can expect to develop a range of skills, including strategic thinking, creative problem-solving, and effective communication, all of which are essential for success in the marketing and branding industry.
The programme is designed to be flexible and accessible, with learners able to study at their own pace and on their own schedule, making it an ideal option for those with busy careers or other commitments.
Overall, the Certificate Programme in Brand Extension is a valuable and respected qualification that can help learners to develop the skills and knowledge required to succeed in the marketing and branding industry.
Why this course?
Career path
Course information
Duration
The programme is available in 2 duration modes:
- 1 month
- 2 months
Course delivery
Online
Course content
• Market Research and Analysis
• Product Development and Launch
• Brand Positioning and Re-positioning
• Pricing and Revenue Management
• Brand Identity and Visual Identity
• Brand Extension Types (Horizontal, Vertical, and Congruent)
• Brand Extension Benefits and Risks
• Brand Extension in Emerging Markets
• Measuring Brand Extension Success
Assessment
Assessment is via assignment submission.
Fee structure
The fee for the programme is as follows:
- 1 month — Accelerated mode @ GBP £140
- 2 months — Standard mode @ GBP £90
Accreditation
Who delivers this course
- Qualification
- Certificate Programme in Brand Extension
- Delivered by
- London School of International Business (LSIB) · UKPRN 10062390
- Awarded by
- an Ofqual-regulated awarding body
- Assessment
- Written assignments, no exams
- Support
- Admissions team, 7 days a week
Your career in health & social care starts here
Flexible online study — enrol in minutes and begin when you are ready.