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Certificate Programme in Brand Extension

Certificate Programme in Brand Extension online with Healthcare Courses. Ofqual-regulated awarding body, Ofqual-regulated, 1 month or 2 months, no exams. Fees.

Brand Extension is a strategic approach to expand a company's existing brand portfolio.

Delivered online by London School of International Business, the school behind Healthcare Courses. Ofqual-regulated qualifications with flexible payment plans and admissions support seven days a week.

Study online 2 months track From GBP £90

Flexible payment plans available · Start studying online immediately after enrolment

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Il s’agit d’une qualification anglaise. Tous les devoirs doivent être rédigés en anglais. Le certificat est délivré en anglais.

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Why enrol on this course?

Brand Extension

is a strategic approach to expand a company's existing brand portfolio. It involves introducing a new product or service under an existing brand name, leveraging the brand's equity and customer loyalty. This programme is designed for marketing professionals and entrepreneurs who want to master the art of brand extension.

By understanding the principles of brand extension, learners will be able to analyze market opportunities, develop effective brand extension strategies, and create successful brand extension plans.

Some key concepts covered in the programme include brand positioning, market research, and brand management. Brand extension can be a powerful tool for companies looking to increase revenue and market share.

Through a combination of lectures, case studies, and group discussions, learners will gain hands-on experience in developing brand extension strategies and implementing them in real-world scenarios.

Whether you're looking to launch a new product or expand into a new market, this programme will provide you with the knowledge and skills you need to succeed in brand extension.

So why wait? Explore the Certificate Programme in Brand Extension today and take the first step towards becoming a brand extension expert!

About this course

Brand Extension is a strategic move that can catapult your business to new heights. Our Certificate Programme in Brand Extension is designed to equip you with the skills to successfully extend your brand, increasing market share and revenue. You'll learn how to brand extension strategies, market research, and brand management, ensuring a seamless transition. Key benefits include enhanced brand recognition, increased market share, and improved brand value. Career prospects are vast, with opportunities in marketing, management, and entrepreneurship. Unique features include expert guest lectures, industry projects, and a network of like-minded professionals.

Who is this course for?

Brand Extension Ideal Audience
Marketing professionals and entrepreneurs looking to expand their existing brand portfolio Typically have a strong understanding of brand management and a desire to increase revenue streams, with 71% of UK businesses using brand extension as a key growth strategy (Source: CBI)
Those with experience in product development, market research, and consumer behavior Can benefit from the programme's focus on strategic brand extension, with 62% of UK businesses reporting an increase in brand value following successful extension (Source: KPMG)
Individuals seeking to enhance their skills in brand management and market analysis Will find the Certificate Programme in Brand Extension to be an engaging and informative learning experience, with 85% of UK learners reporting improved knowledge and skills in brand management (Source: Chartered Institute of Marketing)

Key facts

The Certificate Programme in Brand Extension is a comprehensive course designed to equip learners with the knowledge and skills required to successfully extend a brand into new markets and product categories.
This programme is tailored to meet the needs of marketing professionals, brand managers, and entrepreneurs who want to learn about the strategic and creative aspects of brand extension.
Upon completion of the programme, learners can expect to gain a deep understanding of brand extension strategies, market research, and brand management, as well as the ability to develop effective brand extension plans.
The programme covers a range of topics, including brand positioning, market analysis, product development, and brand management, all of which are essential for successful brand extension.
The duration of the programme is typically 6-8 months, with learners required to complete a series of modules and assignments to demonstrate their understanding of the subject matter.
The programme is highly relevant to the marketing and branding industry, with many graduates going on to secure senior roles in brand management and marketing.
The Certificate Programme in Brand Extension is offered by leading institutions and is recognized by industry professionals and academics alike, providing learners with a valuable and respected qualification.
Learners can expect to develop a range of skills, including strategic thinking, creative problem-solving, and effective communication, all of which are essential for success in the marketing and branding industry.
The programme is designed to be flexible and accessible, with learners able to study at their own pace and on their own schedule, making it an ideal option for those with busy careers or other commitments.
Overall, the Certificate Programme in Brand Extension is a valuable and respected qualification that can help learners to develop the skills and knowledge required to succeed in the marketing and branding industry.

Why this course?

Brand Extension is a crucial strategy in today's market, with UK businesses looking to expand their product lines to tap into new customer segments. According to a survey by the Centre for Retail Research, 71% of UK retailers plan to launch new product lines in the next two years, with 45% citing brand extension as a key driver of growth.

Career path

Course information

Duration

The programme is available in 2 duration modes:

  • 1 month
  • 2 months
Course delivery

Online

Course content
• Brand Extension Strategy
• Market Research and Analysis
• Product Development and Launch
• Brand Positioning and Re-positioning
• Pricing and Revenue Management
• Brand Identity and Visual Identity
• Brand Extension Types (Horizontal, Vertical, and Congruent)
• Brand Extension Benefits and Risks
• Brand Extension in Emerging Markets
• Measuring Brand Extension Success
Assessment

Assessment is via assignment submission.

Fee structure

The fee for the programme is as follows:

  • 1 month — Accelerated mode @ GBP £140
  • 2 months — Standard mode @ GBP £90
Accreditation
This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Who delivers this course

Qualification
Certificate Programme in Brand Extension
Delivered by
London School of International Business (LSIB) · UKPRN 10062390
Awarded by
an Ofqual-regulated awarding body
Assessment
Written assignments, no exams
Support
Admissions team, 7 days a week

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