Masterclass Certificate in Strategic Marketing Planning
Develop a winning marketing strategy, drive business growth, and boost ROI with expert guidance and actionable insights. Learn more today!
Strategic Marketing Planning is a comprehensive course designed for marketing professionals and entrepreneurs who want to develop a winning marketing strategy.
Delivered online by London School of International Business, the school behind Healthcare Courses. Ofqual-regulated qualifications with flexible payment plans and admissions support seven days a week.
Flexible payment plans available · Start studying online immediately after enrolment
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Why enrol on this course?
Strategic Marketing Planning
is a comprehensive course designed for marketing professionals and entrepreneurs who want to develop a winning marketing strategy.Mastering the art of strategic marketing planning is crucial in today's competitive market. This course will teach you how to analyze your target audience, set clear goals, and create a tailored marketing plan that drives results.
You'll learn how to conduct market research, analyze competitors, and develop a unique value proposition that sets you apart from the competition.
Some of the key topics covered in this course include marketing mix, segmentation, targeting, and positioning, as well as digital marketing channels and metrics.
By the end of this course, you'll have a solid understanding of strategic marketing planning and be equipped to develop a marketing strategy that drives business growth.
So why wait? Enroll in the Masterclass Certificate in Strategic Marketing Planning today and start achieving your marketing goals!
About this course
Who is this course for?
| Strategic Marketing Planning | Ideal for ambitious marketers in the UK, this Masterclass Certificate is designed to equip you with the skills to develop and implement effective marketing strategies that drive business growth and revenue. |
| Key characteristics of our ideal audience include: | - Marketing professionals with 2+ years of experience in the UK, with a focus on digital marketing and brand management. |
| - Aspirational marketers looking to advance their careers and take on leadership roles in the UK's competitive marketing landscape. | - Entrepreneurs and small business owners seeking to develop a strategic marketing plan to drive growth and revenue in the UK market. |
| - Those interested in learning from industry experts and thought leaders in strategic marketing planning, with a focus on data-driven decision making and ROI maximisation. | - Individuals seeking to stay up-to-date with the latest marketing trends and best practices in the UK, and to develop a competitive edge in the job market. |
Key facts
This course is taught by renowned marketing expert, John Lee Dumas, who shares his expertise on how to create a marketing plan that drives results and grows a business.
Upon completion of the course, learners can expect to gain a deep understanding of strategic marketing planning, including how to conduct market research, analyze competitors, and develop a unique value proposition.
The course covers a range of topics, including market analysis, competitive analysis, target market identification, and marketing mix development, all of which are essential components of a strategic marketing plan.
The duration of the course is approximately 4 weeks, with learners completing one module per week. Each module includes video lessons, readings, and assignments to help learners apply their knowledge and skills.
The Masterclass Certificate in Strategic Marketing Planning is highly relevant to the marketing industry, as it provides learners with the skills and knowledge required to develop and implement effective marketing strategies that drive business growth.
Learners can expect to gain a competitive edge in the marketing industry by completing this course, as it provides a comprehensive understanding of strategic marketing planning and how to apply it in real-world business scenarios.
The course is designed to be flexible and accessible, with learners able to complete the course at their own pace and on their own schedule. This makes it an ideal option for busy professionals and entrepreneurs who want to develop their marketing skills without sacrificing their existing workload.
Overall, the Masterclass Certificate in Strategic Marketing Planning is a valuable investment for anyone looking to develop their marketing skills and gain a competitive edge in the industry.
Why this course?
| UK Marketing Industry Value (£trillion) | Growth Rate (%) |
|---|---|
| £1.3 | 2.5% |
| £1.4 | 3.1% |
| £1.5 | 3.7% |
Career path
Course information
Duration
The programme is available in 2 duration modes:
- 1 month
- 2 months
Course delivery
Online
Course content
• Market Analysis and Situation Analysis •
• Understanding Customer Needs and Preferences •
• Competitor Analysis and Market Research •
• Setting Marketing Objectives and Key Performance Indicators (KPIs) •
• Developing a Unique Selling Proposition (USP) and Brand Positioning •
• Creating a Marketing Mix (4 Ps) - Product, Price, Place, and Promotion •
• Strategic Brand Management and Brand Development •
• Digital Marketing Strategy and Planning •
• Measuring and Evaluating Marketing Performance and ROI
Assessment
Assessment is via assignment submission.
Fee structure
The fee for the programme is as follows:
- 1 month — Accelerated mode @ GBP £140
- 2 months — Standard mode @ GBP £90
Accreditation
Who delivers this course
- Qualification
- Masterclass Certificate in Strategic Marketing Planning
- Delivered by
- London School of International Business (LSIB) · UKPRN 10062390
- Awarded by
- an Ofqual-regulated awarding body
- Assessment
- Written assignments, no exams
- Support
- Admissions team, 7 days a week
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Flexible online study — enrol in minutes and begin when you are ready.