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Postgraduate Certificate in CRM Basics

Master CRM basics and boost sales, customer engagement and efficiency with our Postgraduate Certificate course Learn more today!

CRM Basics is designed for practitioners and professionals looking to enhance their customer relationship management skills.

Delivered online by London School of International Business, the school behind Healthcare Courses. Ofqual-regulated qualifications with flexible payment plans and admissions support seven days a week.

Study online 2 months track From GBP £90

Flexible payment plans available · Start studying online immediately after enrolment

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Why enrol on this course?

CRM Basics

is designed for practitioners and professionals looking to enhance their customer relationship management skills. This postgraduate certificate program focuses on the fundamental principles of CRM, including data management, contact management, and sales process optimization.

Through a combination of theoretical knowledge and practical exercises, learners will gain a solid understanding of CRM best practices and how to apply them in real-world scenarios. The program is ideal for those seeking to upskill or reskill in CRM and improve their organization's customer engagement and retention.

By the end of the program, learners will be equipped with the skills and knowledge to implement effective CRM strategies and drive business growth. If you're interested in learning more about CRM Basics, explore our program today and take the first step towards transforming your customer relationships.

About this course

CRM is the backbone of any successful business, and our Postgraduate Certificate in CRM Basics is designed to equip you with the essential skills to thrive in this field. By mastering the fundamentals of CRM, you'll gain a competitive edge in the job market and unlock a world of career opportunities. This course offers CRM training that covers key concepts, software applications, and best practices, ensuring you're equipped to implement and manage effective CRM systems. With a focus on practical application, you'll develop a deep understanding of how to analyze customer data, create personalized experiences, and drive business growth.

Who is this course for?

Ideal Audience for Postgraduate Certificate in CRM Basics This course is designed for professionals seeking to develop their Customer Relationship Management (CRM) skills, particularly those in the UK who want to enhance their career prospects in sales, marketing, or customer service.
Key Characteristics: Professionals with at least 2 years of experience in sales, marketing, or customer service, or those looking to transition into these fields, are ideal candidates. According to a report by the Chartered Institute of Marketing, 75% of UK businesses use CRM software, making this course highly relevant to the industry.
Career Goals: By completing this course, learners can expect to gain the skills and knowledge needed to succeed in CRM roles, such as sales, account management, or customer success. In the UK, the average salary for a CRM professional is £35,000 per annum, with experienced professionals earning up to £60,000.
Prerequisites: No prior knowledge of CRM is required, but learners should have a basic understanding of business principles and software applications. The course is designed to be accessible to learners with varying levels of experience.

Key facts

The Postgraduate Certificate in CRM Basics is a specialized program designed to equip students with the fundamental knowledge and skills required to succeed in Customer Relationship Management (CRM)
This course is ideal for professionals looking to enhance their CRM skills, particularly those in sales, marketing, and customer service roles
Upon completion of the program, students can expect to gain a comprehensive understanding of CRM principles, including data management, contact management, and sales process optimization
The learning outcomes of the program include the ability to analyze customer data, develop effective sales strategies, and implement CRM software solutions
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience
The Postgraduate Certificate in CRM Basics is highly relevant to the industry, as CRM continues to play a critical role in driving business growth and customer satisfaction
Many organizations recognize the importance of CRM and are seeking professionals who possess the necessary skills to implement and manage CRM systems
By completing this program, students can demonstrate their expertise in CRM and enhance their career prospects in a competitive job market
The program is also designed to be flexible, with many institutions offering online or part-time options to accommodate the needs of working professionals
Overall, the Postgraduate Certificate in CRM Basics is an excellent choice for anyone looking to launch or advance their career in CRM

Why this course?

Postgraduate Certificate in CRM Basics holds immense significance in today's market, where customer relationship management (CRM) has become an indispensable tool for businesses to thrive. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that CRM is essential for their organization's success. Moreover, a study by the Association of British Insurers (ABI) reveals that 60% of UK businesses have implemented CRM systems to enhance customer engagement and retention.
UK Businesses Implementing CRM Percentage
Up to 10 employees 25%
11-50 employees 40%
51-100 employees 20%
More than 100 employees 15%

Career path

Course information

Duration

The programme is available in 2 duration modes:

  • 1 month
  • 2 months
Course delivery

Online

Entry requirements
The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.
Course content
•
Customer Relationship Management (CRM) Fundamentals •
Data Management in CRM Systems •
Contact and Account Management in CRM •
Sales Force Automation (SFA) in CRM •
Marketing Automation in CRM Systems •
Customer Service and Support in CRM •
Data Analysis and Reporting in CRM •
CRM Security and Compliance •
CRM Integration with Other Business Systems •
CRM Best Practices and Implementation Strategies
Assessment

Assessment is via assignment submission.

Fee structure

The fee for the programme is as follows:

  • 1 month — Accelerated mode @ GBP £140
  • 2 months — Standard mode @ GBP £90
Accreditation
This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Who delivers this course

Qualification
Postgraduate Certificate in CRM Basics
Delivered by
London School of International Business (LSIB) · UKPRN 10062390
Awarded by
an Ofqual-regulated awarding body
Assessment
Written assignments, no exams
Support
Admissions team, 7 days a week

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