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Postgraduate Certificate in Media Planning

Postgraduate Certificate in Media Planning - Elevate your career with data-driven media strategies, industry insights, and expert training.

Media planning is a crucial aspect of advertising, and our Postgraduate Certificate in Media Planning is designed to equip you with the skills to succeed in this field. Media planning involves…

Delivered online by London School of International Business, the school behind Healthcare Courses. Ofqual-regulated qualifications with flexible payment plans and admissions support seven days a week.

Study online 2 months track From GBP £90

Flexible payment plans available · Start studying online immediately after enrolment

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This is an English qualification. All assignments must be completed in English. Your certificate will be issued in English.

Why enrol on this course?

Media planning

is a crucial aspect of advertising, and our Postgraduate Certificate in Media Planning is designed to equip you with the skills to succeed in this field.
Media planning involves analyzing data to create effective campaigns, and our course will teach you how to do just that. You'll learn about audience analysis, market research, and media buying, as well as how to use data to inform your decisions.
Our course is perfect for those looking to transition into a career in media planning, or for those who want to enhance their existing skills. You'll gain a deep understanding of the media landscape and how to create campaigns that drive results.
By the end of the course, you'll be able to analyze data, create media plans, and execute campaigns that meet your clients' needs. Media planning is a highly sought-after skill, and our course will give you the skills and knowledge you need to succeed. So why not explore our Postgraduate Certificate in Media Planning today and start your journey into this exciting field?

About this course

Media Planning is a highly sought-after skill in the advertising industry, and our Postgraduate Certificate in Media Planning can help you develop the expertise you need to succeed. By studying this course, you'll gain a deep understanding of how to create effective media strategies that drive business results. With a focus on data-driven decision making, you'll learn how to analyze complex media data and use it to inform your planning. Our course is designed to equip you with the skills and knowledge you need to become a media planning professional, with career prospects in top advertising agencies and in-house teams.

Who is this course for?

Ideal Audience for Postgraduate Certificate in Media Planning Are you a marketing professional looking to upskill in media planning, or a recent graduate seeking to kickstart your career in the advertising industry?
Key Characteristics: - Typically have a degree in marketing, advertising, or a related field
Career Goals: - To develop media planning skills and knowledge to drive business growth and ROI
Industry Insights: - The UK advertising industry is worth £24.5 billion, with media planning playing a crucial role in driving campaign success (Source: IAB UK)
Skills and Knowledge: - Media planning principles and strategies
Who Should Apply: - Marketing professionals looking to upskill in media planning

Key facts

The Postgraduate Certificate in Media Planning is a specialized course designed to equip students with the skills and knowledge required to succeed in the media planning industry.
This course is ideal for those who have a degree in marketing, advertising, or a related field and wish to specialize in media planning.
Upon completion of the course, students will be able to analyze media data, develop media plans, and evaluate the effectiveness of media campaigns.
The learning outcomes of the course include the ability to apply media planning principles, develop media plans, and evaluate media campaigns.
The duration of the course is typically one year, with students required to complete a minimum of 60 credits.
The course is designed to be flexible, with students able to study part-time or full-time.
The Postgraduate Certificate in Media Planning is highly relevant to the media planning industry, with many employers requiring or preferring candidates with this qualification.
The course covers a range of topics, including media planning, media buying, and media evaluation.
The course is taught by industry experts, providing students with a comprehensive understanding of the media planning process.
The Postgraduate Certificate in Media Planning is a valuable qualification for those looking to advance their careers in media planning or related fields.
The course is recognized by many professional bodies, including the Chartered Institute of Marketing and the Advertising Association.
Graduates of the course can expect to earn a salary range of £30,000-£50,000 per annum, depending on their experience and location.

Why this course?

Postgraduate Certificate in Media Planning holds significant importance in today's market, particularly in the UK. According to a report by the Advertising Association, the UK's advertising industry is projected to reach £29.3 billion by 2025, with digital advertising accounting for over 70% of total ad spend.
Year Digital Ad Spend (£bn)
2020 18.8
2021 20.3
2022 22.1
2023 24.5
2024 27.2
2025 29.3

Career path

Course information

Duration

The programme is available in 2 duration modes:

  • 1 month
  • 2 months
Course delivery

Online

Entry requirements
The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.
Course content
•
• Media Planning and Strategy
• Digital Media Planning
• Data-Driven Media Planning
• Media Buying and Negotiation
• Brand Communications Planning
• Media Research and Analysis
• Media Measurement and Evaluation
• Integrated Marketing Communications
• Media Planning for Social Media
• Advanced Media Planning Techniques
Assessment

Assessment is via assignment submission.

Fee structure

The fee for the programme is as follows:

  • 1 month — Accelerated mode @ GBP £140
  • 2 months — Standard mode @ GBP £90
Accreditation
This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Who delivers this course

Qualification
Postgraduate Certificate in Media Planning
Delivered by
London School of International Business (LSIB) · UKPRN 10062390
Awarded by
an Ofqual-regulated awarding body
Assessment
Written assignments, no exams
Support
Admissions team, 7 days a week

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