100% online · Flexible study
Professional Certificate in Google Analytics for Beginners
Master Google Analytics with our beginner's course, learn data analysis, tracking, and reporting, and boost your online business skills with actionable insights, Learn more today!
Google Analytics for Beginners is a professional certificate designed to introduce learners to the world of web analytics.
Delivered online by London School of International Business, the school behind Healthcare Courses. Ofqual-regulated qualifications with flexible payment plans and admissions support seven days a week.
Study online 2 months track From GBP £90
Flexible payment plans available · Start studying online immediately after enrolment
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Why enrol on this course?
Google Analytics for Beginners
is a professional certificate designed to introduce learners to the world of web analytics. This course is perfect for beginners looking to gain a solid understanding of Google Analytics and its applications.Through this course, learners will learn how to track website data, analyze user behavior, and make data-driven decisions. They will also discover how to set up and use Google Analytics, as well as create and manage reports.
By the end of this course, learners will have a comprehensive understanding of Google Analytics and be able to apply its principles to their own work. Some of the key skills learners will gain include data analysis, reporting, and interpretation.
Whether you're a marketer, business owner, or digital enthusiast, this course is an excellent way to enhance your skills and stay ahead in the industry. Take the first step towards becoming a Google Analytics expert and start your journey today!
About this course
Google Analytics is a powerful tool for measuring website performance, and this Professional Certificate in Google Analytics for Beginners will teach you how to unlock its full potential. With this course, you'll gain a solid understanding of Google Analytics fundamentals, including data analysis, reporting, and optimization techniques. You'll learn how to track website traffic, behavior, and conversion rates, and use this data to inform business decisions. Upon completion, you'll be equipped with the skills to analyze and interpret complex data, making you a valuable asset to any organization. Career prospects are vast, and this Google Analytics certification is a highly sought-after credential.
Who is this course for?
| Ideal Audience for Professional Certificate in Google Analytics for Beginners | Are you a UK-based digital marketer, e-commerce owner, or small business owner looking to boost your online presence and drive more sales? |
| Key Characteristics: | You have basic knowledge of digital marketing, but want to gain a deeper understanding of Google Analytics and its capabilities to measure website traffic, conversion rates, and customer behavior. |
| Target Audience: | Digital marketers, e-commerce owners, small business owners, and anyone involved in online marketing in the UK, with a focus on those working in industries such as retail, finance, and healthcare. |
| Skills and Knowledge: | Basic understanding of digital marketing, Google Analytics 4, data analysis, and interpretation of website data. No prior experience with Google Analytics is required. |
| Career Goals: | To gain a competitive edge in the job market, improve online marketing strategies, and increase website conversions and sales. |
Key facts
The Professional Certificate in Google Analytics for Beginners is a comprehensive online course designed to equip learners with the essential skills to measure, analyze, and optimize website data using Google Analytics.
This program is ideal for individuals who want to gain a solid understanding of digital marketing and analytics, and it's particularly beneficial for those new to Google Analytics.
Upon completing the course, learners can expect to gain the following learning outcomes:
- Understand the basics of Google Analytics and its applications in digital marketing
- Learn how to set up and track website data using Google Analytics
- Develop skills in data analysis, interpretation, and reporting
- Understand how to use Google Analytics to optimize website performance and conversion rates
- Learn how to create and manage Google Analytics accounts, including setting up tracking codes and creating reports
- Understand how to use Google Analytics to measure the effectiveness of marketing campaigns and track ROI
- Learn how to use Google Analytics to identify and fix website issues, such as technical problems and user experience issues
- Understand how to use Google Analytics to create and manage Google Tag Manager accounts
- Learn how to use Google Analytics to create and manage Google Data Studio reports
- Understand how to use Google Analytics to integrate with other Google tools, such as Google Ads and Google Search Console
- Learn how to use Google Analytics to create and manage custom reports and dashboards
- Understand how to use Google Analytics to track and analyze mobile app data
- Learn how to use Google Analytics to track and analyze e-commerce data
- Understand how to use Google Analytics to track and analyze social media data
- Learn how to use Google Analytics to track and analyze email data
- Understand how to use Google Analytics to track and analyze customer journey data
- Learn how to use Google Analytics to track and analyze customer retention data
- Understand how to use Google Analytics to track and analyze customer acquisition data
- Learn how to use Google Analytics to track and analyze customer lifetime value data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
This program is ideal for individuals who want to gain a solid understanding of digital marketing and analytics, and it's particularly beneficial for those new to Google Analytics.
Upon completing the course, learners can expect to gain the following learning outcomes:
- Understand the basics of Google Analytics and its applications in digital marketing
- Learn how to set up and track website data using Google Analytics
- Develop skills in data analysis, interpretation, and reporting
- Understand how to use Google Analytics to optimize website performance and conversion rates
- Learn how to create and manage Google Analytics accounts, including setting up tracking codes and creating reports
- Understand how to use Google Analytics to measure the effectiveness of marketing campaigns and track ROI
- Learn how to use Google Analytics to identify and fix website issues, such as technical problems and user experience issues
- Understand how to use Google Analytics to create and manage Google Tag Manager accounts
- Learn how to use Google Analytics to create and manage Google Data Studio reports
- Understand how to use Google Analytics to integrate with other Google tools, such as Google Ads and Google Search Console
- Learn how to use Google Analytics to create and manage custom reports and dashboards
- Understand how to use Google Analytics to track and analyze mobile app data
- Learn how to use Google Analytics to track and analyze e-commerce data
- Understand how to use Google Analytics to track and analyze social media data
- Learn how to use Google Analytics to track and analyze email data
- Understand how to use Google Analytics to track and analyze customer journey data
- Learn how to use Google Analytics to track and analyze customer retention data
- Understand how to use Google Analytics to track and analyze customer acquisition data
- Learn how to use Google Analytics to track and analyze customer lifetime value data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
- Understand how to use Google Analytics to track and analyze customer satisfaction data
- Learn how to use Google Analytics to track and analyze Net Promoter Score (NPS) data
- Understand how to use Google Analytics to track and analyze customer churn data
- Learn how to use Google Analytics to track and analyze customer lifetime value (CLV) data
- Understand how to use Google Analytics to track and analyze return on investment (ROI) data
- Learn how to use Google Analytics to track and analyze return on ad spend (ROAS) data
Why this course?
Google Analytics is a crucial tool for businesses in the UK, with 71% of online retailers using it to track website traffic and sales (Source: Google Analytics Blog). In today's digital landscape, having a solid understanding of Google Analytics is essential for making data-driven decisions and driving business growth.
According to a survey by the Institute of Marketing, 64% of marketers in the UK use Google Analytics to measure website effectiveness, while 56% use it to track social media performance (Source: Institute of Marketing).
| Statistic | Percentage |
|---|---|
| UK online retailers using Google Analytics | 71% |
| Marketers in the UK using Google Analytics to measure website effectiveness | 64% |
| Marketers in the UK using Google Analytics to track social media performance | 56% |
Career path
Course information
Duration
The programme is available in 2 duration modes:
- 1 month
- 2 months
Course delivery
Online
Course content
•
• Understanding Google Analytics Fundamentals •
• Setting Up and Tracking Website Data •
• Google Analytics Account Structure and Organization •
• Data Sources and Data Collection Methods •
• Google Analytics 4 (GA4) and its Key Features •
• E-commerce and Transaction Tracking •
• Conversion Tracking and Goal Setting •
• Audience and Demographic Analysis •
• Google Analytics Reporting and Dashboards
• Understanding Google Analytics Fundamentals •
• Setting Up and Tracking Website Data •
• Google Analytics Account Structure and Organization •
• Data Sources and Data Collection Methods •
• Google Analytics 4 (GA4) and its Key Features •
• E-commerce and Transaction Tracking •
• Conversion Tracking and Goal Setting •
• Audience and Demographic Analysis •
• Google Analytics Reporting and Dashboards
Assessment
Assessment is via assignment submission.
Fee structure
The fee for the programme is as follows:
- 1 month — Accelerated mode @ GBP £140
- 2 months — Standard mode @ GBP £90
Accreditation
This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.
Who delivers this course
- Qualification
- Professional Certificate in Google Analytics for Beginners
- Delivered by
- London School of International Business (LSIB) · UKPRN 10062390
- Awarded by
- an Ofqual-regulated awarding body
- Assessment
- Written assignments, no exams
- Support
- Admissions team, 7 days a week
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