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Undergraduate Certificate in Video Game Marketing

Boost your gaming industry career with our Undergraduate Certificate in Video Game Marketing, learn from industry experts, and gain a competitive edge in the market, Learn more today!

Video Game Marketing is a rapidly growing field that combines creativity and data analysis to promote games to a wider audience.

Delivered online by London School of International Business, the school behind Healthcare Courses. Ofqual-regulated qualifications with flexible payment plans and admissions support seven days a week.

Study online 2 months track From GBP £90

Flexible payment plans available · Start studying online immediately after enrolment

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Why enrol on this course?

Video Game Marketing

is a rapidly growing field that combines creativity and data analysis to promote games to a wider audience. This certificate program is designed for aspiring marketers and game enthusiasts who want to launch a career in the gaming industry. By studying the latest marketing trends and strategies, learners will gain a deep understanding of how to create engaging campaigns, manage social media, and analyze player behavior. With a focus on hands-on learning and real-world applications, this program is perfect for those looking to break into the gaming industry. Explore the world of video game marketing today!

About this course

Video Game Marketing is an exciting field that combines creativity, strategy, and technology to promote games to a global audience. This Undergraduate Certificate program teaches you the skills to succeed in the video game marketing industry, including social media management, influencer partnerships, and campaign analysis. You'll gain hands-on experience with industry-standard tools and software, and develop a deep understanding of the video game marketing landscape. With this certificate, you'll be equipped to pursue a career in game marketing, PR, or management, and enjoy a salary range of £25,000-£40,000.

Who is this course for?

Ideal Audience for Undergraduate Certificate in Video Game Marketing Are you a creative and ambitious individual looking to kick-start a career in the rapidly growing video game industry?
Key Characteristics: - Age: 18-25 years old
Education: - A-levels or equivalent qualifications in Marketing, Business, or a related field
Career Goals: - To secure a role in video game marketing, PR, or management
Industry Insights: - The UK video game industry is worth £1.3 billion, with 1 in 5 jobs in the sector being in marketing
Skills and Knowledge: - Understanding of marketing principles, social media, and content creation

Key facts

The Undergraduate Certificate in Video Game Marketing is a specialized program designed to equip students with the skills and knowledge required to succeed in the rapidly growing video game industry.
This program focuses on teaching students the key aspects of video game marketing, including market research, brand management, and digital marketing strategies.
Upon completion of the program, students will be able to analyze market trends, develop effective marketing campaigns, and create engaging brand experiences for video game audiences.
The learning outcomes of this program include the ability to apply marketing principles to the video game industry, create and implement marketing strategies, and evaluate the effectiveness of marketing campaigns.
The duration of the Undergraduate Certificate in Video Game Marketing typically ranges from 6 to 12 months, depending on the institution and the student's prior experience.
The program is designed to be flexible and can be completed part-time or full-time, allowing students to balance their studies with work or other commitments.
The video game industry is a rapidly growing and dynamic sector, with new technologies and trends emerging all the time.
As a result, the skills and knowledge gained through this program will be highly relevant to employers in the video game industry, as well as to students who wish to pursue a career in marketing or a related field.
The Undergraduate Certificate in Video Game Marketing is an excellent choice for students who are passionate about video games and want to turn their hobby into a career.
By studying this program, students will gain a deep understanding of the video game industry and the skills required to succeed in it, including market research, brand management, and digital marketing strategies.
The program is designed to be industry-relevant, with guest lectures from industry professionals and opportunities for students to work on real-world marketing projects.
Upon completion of the program, students will be well-equipped to pursue a career in video game marketing or related fields, such as game development, esports, or digital media.

Why this course?

The significance of an Undergraduate Certificate in Video Game Marketing cannot be overstated in today's market. The UK gaming industry is a thriving sector, with a projected value of £5.1 billion by 2025, according to a report by Newzoo. This growth is driven by the increasing popularity of gaming among younger generations and the rise of cloud gaming.
UK Gaming Industry Value (2020) Projected Value (2025)
£4.8 billion £5.1 billion

Career path

Course information

Duration

The programme is available in 2 duration modes:

  • 1 month
  • 2 months
Course delivery

Online

Entry requirements
The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.
Course content
•
• Digital Marketing Fundamentals for Video Games
•
• Video Game Branding and Identity
•
• Social Media Marketing for Gamers
•
• Influencer Marketing in the Gaming Industry
•
• Video Game Community Management
•
• Game Trailer and Advertising Strategies
•
• E-Sports Marketing and Sponsorship
•
• Video Game PR and Media Relations
•
• Data-Driven Decision Making in Video Game Marketing
•
• Video Game Content Marketing and Storytelling
Assessment

Assessment is via assignment submission.

Fee structure

The fee for the programme is as follows:

  • 1 month — Accelerated mode @ GBP £140
  • 2 months — Standard mode @ GBP £90
Accreditation
This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Who delivers this course

Qualification
Undergraduate Certificate in Video Game Marketing
Delivered by
London School of International Business (LSIB) · UKPRN 10062390
Awarded by
an Ofqual-regulated awarding body
Assessment
Written assignments, no exams
Support
Admissions team, 7 days a week

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